You Work at an Advertising Firm Where a Senior Executive

Essay

You work at an advertising firm where a senior executive has suggested that advertising staff should rely more on e-mail to communicate with clients rather than frequently visiting them in person.The executive has even suggested that this proposal might increase creativity because clients could communicate their ideas to staff members more often than through personal visits.The reason for this recommendation is that it is expensive and time-consuming to visit clients.Discuss the advantages and disadvantages of the idea of using e-mail rather than personal visits to interact with clients.Be sure that your answer considers emotional contagion, media richness and other factors related to these two communication channels.