Multiple Choice
A marketing specialist needed to find a new way of marketing the company's main product to clients.While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model, the next stage in the creative process after inspiration is:
A) preparation.
B) incubation.
C) verification.
D) insight.
E) morphological analysis.
Correct Answer:

Verified
Correct Answer:
Verified
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