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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 1: Marketing: the Art of Satisfying Customers
  5. Question
    The Utility of a Product or Service Is Its
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The Utility of a Product or Service Is Its

Question 12

Question 12

Multiple Choice

The utility of a product or service is its:


A) want-satisfying power.
B) reusability.
C) function as a commodity.
D) design quality.

Correct Answer:

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