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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 1: Marketing: the Art of Satisfying Customers
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    Many Hotel Chains Offer Free Stays and Other Perks to Repeat
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Many Hotel Chains Offer Free Stays and Other Perks to Repeat

Question 81

Question 81

Multiple Choice

Many hotel chains offer free stays and other perks to repeat customers. This is an example of:


A) relationship marketing.
B) transaction-based marketing.
C) interactive marketing.
D) social marketing.

Correct Answer:

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