The Application of Relationship Marketing Requires Attention to Levels of Customer

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?

A) Loyal supporter of the company and its goods and services.
B) Advocate who not only buys the products but recommends them to others.
C) Regular purchaser of the company's products.
D) Stockholder who literally buys into the organization and its mission.