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Sally Myers,head of Marketing at Sally's Salon,serviced Six New Customers

Question 153

Multiple Choice

Sally Myers,head of marketing at Sally's Salon,serviced six new customers over the past two weeks.Through a feedback form,Sally learnt that all of them had acted upon the opinions of their friends and family members.What Sally encountered is an example of:


A) transaction-based marketing.
B) sales orientation.
C) marketing myopia.
D) buzz marketing.

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