Multiple Choice
Which of the following statements best describes the role of qualitative factors,such as company image,in the selection of projects?
A) They are ignored because they are subjective.
B) They are useful to decision-makers but management is unable to quantify them.
C) They must be quantified in some manner before they can be of some use.
D) They are only to be used when deciding between projects with identical net present values.
Correct Answer:

Verified
Correct Answer:
Verified
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