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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 6: Consumer Behavior
  5. Question
    Group Membership Influences an Individual's Purchase Decisions and Behavior in Both
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Group Membership Influences an Individual's Purchase Decisions and Behavior in Both

Question 28

Question 28

True/False

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

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