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    Contemporary Marketing Study Set 1
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    Exam 6: Consumer Behavior
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    If a Middle Manager Buys a SAAB Automobile Because Several
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If a Middle Manager Buys a SAAB Automobile Because Several

Question 130

Question 130

True/False

If a middle manager buys a SAAB automobile because several top executives in the firm own SAABs,this demonstrates the influence of membership groups.

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