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    Contemporary Marketing Study Set 2
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    Exam 6: Consumer Behavior
  5. Question
    Closure Refers to a Person's Tendency to Be Influenced by Messages
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Closure Refers to a Person's Tendency to Be Influenced by Messages

Question 55

Question 55

True/False

Closure refers to a person's tendency to be influenced by messages that close the gap between a product's real and perceived advantages.

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