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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 6: Consumer Behavior
  5. Question
    Which of the Following Is Most Likely to Break Through
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Which of the Following Is Most Likely to Break Through

Question 34

Question 34

Multiple Choice

Which of the following is most likely to break through a person's perceptual screen?


A) Unique packaging
B) Black-and-white classified ad
C) Simple message, simple background
D) Fewer colors used in an ad

Correct Answer:

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