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    Exam 7: Decision Making and Creativity
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    The Tendency for People to Dislike Losing a Particular Amount
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The Tendency for People to Dislike Losing a Particular Amount

Question 62

Question 62

Multiple Choice

The tendency for people to dislike losing a particular amount more than they like gaining the same amount is called:


A) implicit favourite.
B) bounded rationality.
C) intuition.
D) nonprogrammed decision making.
E) prospect theory effect.

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