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A Major Consumer-Products Company Wanted to Create a More Entrepreneurial

Question 26

Multiple Choice

A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture.After failing to bring about the change through middle management,senior executives worked directly with selected teams of front-line employees.These teams,which represented each area of the organization,worked on special projects outside the normal organizational structure.This intervention is closest to which organizational change strategy?


A) Appreciative inquiry
B) Process consultation
C) Parallel learning structures
D) Action research
E) Search conferences

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