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    Contemporary Marketing Study Set 2
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    Exam 9: Market Segmentation, targeting, and Positioning
  5. Question
    Kim's Egg Rolls Were Being Promoted as a Dinner Item
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Kim's Egg Rolls Were Being Promoted as a Dinner Item

Question 171

Question 171

True/False

Kim's Egg Rolls were being promoted as a dinner item but after a few years the company decided to change their packaging and advertising to promote the egg rolls as evening snacks.This is an example of repositioning a product.

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