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_____ Is a Qualitative Sales Forecasting Method That Assesses the Sales

Question 114

Multiple Choice

_____ is a qualitative sales forecasting method that assesses the sales expectations of various company officials.


A) mall intercepts
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) sales forecast
L) jury of executive opinion
M) Delphi technique
N) marketing research
O) trend analysis
P) exponential smoothing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment

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