_____ Is a Technique That Assigns Weight to Historical Sales

Multiple Choice

_____ is a technique that assigns weight to historical sales data,giving the greatest weight to the most recent data.

A) mall intercepts
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) sales forecast
L) jury of executive opinion
M) Delphi technique
N) marketing research
O) trend analysis
P) exponential smoothing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment