In Judging the Attractiveness of the Industry That a Multibusiness

Multiple Choice

In judging the attractiveness of the industry that a multibusiness company has diversified into,it is important to:

A) consider whether each industry the company has diversified into represents a good market for the company to be in.Does it pass the industry attractiveness test?
B) calculate industry attractiveness scores for each industry into which the company has diversified.
C) consider the appeal of the whole group of industries in which the company has invested.
D) consider to what extent the industries a company has invested in holds promise for attractive growth and profitability.
E) All of these.