The Basic Purpose of Calculating Competitive Strength Scores for Each

Multiple Choice

The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to:

A) rank the business unit from best to worst in terms of potential for cost reduction and profit margin improvement.
B) determine how strongly positioned each business unit is in its industry.
C) determine which business unit has the greatest number of resource strengths,competencies,and competitive capabilities,and which one has the least.
D) determine which one has the biggest market share and is growing the fastest.
E) rank each business unit's strategy from best to worst.