Which of the Following Ways Are Employed by Defending Companies

Multiple Choice

Which of the following ways are employed by defending companies to fend off a competitive attack?

A) Remain steadfast to current product features,models,and warranty terms to ensure resources are not diverted toward unproductive efforts.
B) Exclude volume discounts or better financing terms from the strategic response in order to maintain current profitability levels.
C) Gain product line exclusivity to force competitors to use other distributors.
D) Discourage buyers from leaving by offering expensive training and customer support services that highlight the quality of the product.
E) All of these.