Approaches to Enhancing Differentiation Through Changes in the Value Chain

Multiple Choice

Approaches to enhancing differentiation through changes in the value chain include:

A) coordinating with channel allies to enhance customer perception of value.
B) coordinating with suppliers to better address customer needs.
C) working closely on those activities performed by upstream suppliers and downstream by distributors and retailers to enhance customer value proposition.
D) collaborating with suppliers to improve many dimensions affecting product features and quality.
E) All of these.