The Means to Enhance Differentiation Through Activities at the Forward

Multiple Choice

The means to enhance differentiation through activities at the forward end of the value chain system include:

A) Engaging in cooperative advertising and promotions
B) Creating exclusive arrangements with downstream sellers or other mechanisms that increase their incentives for enhanced-delivery customer value
C) Creating and enforcing standards for downstream activities
D) Assisting in training channel partners in business practices
E) Enhancing cost-reducing activities with defensive functionality designed to create incentives