The Competitive Pressures from Substitute Products Tend to Be Stronger

Multiple Choice

The competitive pressures from substitute products tend to be stronger when:

A) good substitutes are readily available and priced above the market.
B) there are more than 10 sellers of substitute products.
C) the quality and performance and other attributes of the substitutes is viewed as being comparable or better in meeting buyer's requirements.
D) buyers have high psychic costs in severing existing brand relationships and establishing new ones.
E) Switching costs are high,thereby making it easier for the sellers of attractive substitutes to lure buyers to the offering.