Pioneer Has Developed a New Consumer Electronics Item-A Heterogeneous Shopping

Multiple Choice

Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

A) exclusive distribution, price cutting, reminder advertising, and a "push" policy.
B) exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
C) selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
D) selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
E) intensive distribution, persuasive advertising, price dealing, and a "push" policy.