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    Essentials of Marketing Study Set 3
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    Exam 20: Price Setting in the Business World
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    Switching Costs Refer to Costs That a Customer Faces When
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Switching Costs Refer to Costs That a Customer Faces When

Question 231

Question 231

True/False

Switching costs refer to costs that a customer faces when buying a product that is different from what has been purchased or used in the past.

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