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Faced with Many "Me-Too" Competitors, Sonic Burgers, Inc

Question 46

Multiple Choice

Faced with many "me-too" competitors, Sonic Burgers, Inc. has set its price level to "meet competition"-while emphasizing nonprice competition. Sonic Burgers' pricing objective seems to be a ______________ objective.


A) status quo
B) sales-oriented
C) profit-oriented
D) satisfactory profits
E) maintaining market share

Correct Answer:

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