The Product Life Cycle Helps Marketers Understand Market Trend Patterns

Multiple Choice

The product life cycle helps marketers understand market trend patterns related to all of the following except:

A) the cycle of any particular individual brand.
B) industry sales and profits for a product idea within a particular product‐market.
C) the growth and subsequent decline of sales for a product category.
D) the impact of increased competition on a new product idea over time.
E) the need for marketers to adjust their marketing mixes for a product category over time.