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    Essentials of Marketing
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    Exam 8: Elements of Product Planning for Goods and Services
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    A "Product" Is Best Described As
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A "Product" Is Best Described As

Question 230

Question 230

Multiple Choice

A "product" is best described as:


A) a purely physical entity.
B) an image in the mind of the consumer.
C) a need-satisfying offering of a firm.
D) an intangible service.
E) all of the technical aspects of production.

Correct Answer:

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