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    Exam 8: Elements of Product Planning for Goods and Services
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    Product Warranties
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Product Warranties

Question 208

Question 208

Multiple Choice

Product warranties:


A) must be specific and in writing.
B) can have a positive effect on perceptions of product quality.
C) are governed by the federal Lanham Act.
D) are the same as service guarantees.
E) All of these alternatives are correct.

Correct Answer:

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