Multiple Choice
Regarding a marketing information system (MIS) :
A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) Can be used to improve implementation and control.
C) A good MIS converts information into raw data.
D) An MIS provides an alternative to big data.
E) All of these statements about a marketing information system are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q50: Which of the following statements about using
Q51: Which of the following is likely to
Q52: During the situation analysis, marketing researchers may
Q53: _ are one widely used form of
Q54: Which of the following is most consistent
Q56: _ refers to the procedures that develop
Q57: Which of the following statements is True
Q58: A _ is an organized way of
Q59: A marketing researcher using the scientific method
Q60: The _ method is an information gathering