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Wizard Toy Company's Marketing Researcher Conducted a Survey to Find

Question 31

Multiple Choice

Wizard Toy Company's marketing researcher conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new toy, actually went out and purchased the product. This is an example of


A) a response rate.
B) cross-tabulation.
C) personal interviews.
D) quantitative research.
E) an experimental method.

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