When Conducting Market Research in Overseas Markets, Which of the Following

Multiple Choice

When conducting market research in overseas markets, which of the following is true about the local (international) researchers?

A) They are unsuitable in instances when a firm is small and entering overseas markets for the first time.
B) They do not base their research on the customs, language, or circumstances of the customers they study.
C) They are less likely to make mistakes based on a misunderstanding of customs.
D) They often provide leads to help identify the best research suppliers.
E) All of these responses are true.