"Positioning" Is a Marketing Management Aid That Refers To

Multiple Choice

"Positioning" is a marketing management aid that refers to:

A) a product's ability to provide both immediate satisfaction and social responsibility.
B) how customers think about proposed and/or present brands in a market.
C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D) how a firm approaches customer relationship management.
E) all of these alternatives are true.