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    Contemporary Marketing Study Set 2
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    Exam 18: Pricing Concepts
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    Volume-Related Pricing Objective with the Goal of Controlling a Portion
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Volume-Related Pricing Objective with the Goal of Controlling a Portion

Question 87

Question 87

Multiple Choice

Volume-related pricing objective with the goal of controlling a portion of the market for a firm's product is known as a ______ objective.


A) prestige
B) market-share
C) target-return
D) meeting competition

Correct Answer:

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