Multiple Choice
As a rule, the key indicators of industry attractiveness, for all the industries represented in a diversified company's business portfolio, should NOT be measured on such attractiveness factors as
A) market size and projected growth rate.
B) emerging opportunities and threats, and the intensity of competition.
C) resource requirements and the presence of cross-industry strategic fits.
D) seasonal and cyclical factors, industry profitability, and whether an industry has significant social, political, regulatory, and environmental problems.
E) the utility of the products for consumers from all age-groups.
Correct Answer:

Verified
Correct Answer:
Verified
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