Multiple Choice
The nine-cell attractiveness-strength matrix provides clear, strong logic for considering using
A) only industry attractiveness in allocating resources and investment capital to its different businesses.
B) only business strength in allocating resources and investment capital to the different businesses.
C) both industry attractiveness and business strength in allocating resources and investment capital to its different businesses.
D) both industry attractiveness and product strength in allocating resources and investment capital to its different businesses.
E) both resource fit and product strength in allocating resources and investment capital to its different businesses.
Correct Answer:
Verified
Correct Answer:
Verified
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