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    Business
  3. Study Set
    Crafting and Executing Strategy Study Set 2
  4. Exam
    Exam 8: Diversification: Strategies for Managing a Group of Businesses
  5. Question
    The Attractiveness Test Is the Most Important Test for Determining
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The Attractiveness Test Is the Most Important Test for Determining

Question 2

Question 2

True/False

The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 = 3 increases in shareholder value (as opposed to simply a 1 + 1 = 2 type of increase). True or false? Justify and explain your answer.

Correct Answer:

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