Companies Operating in an International Marketplace Have to Respond to All

Multiple Choice

Companies operating in an international marketplace have to respond to all of the following, EXCEPT

A) whether to customize their offerings in each different country market to match the tastes and preferences of local buyers.
B) whether to pursue a strategy of offering a mostly standardized product worldwide.
C) how much to customize their offerings in each different country market to match the tastes and preferences of local buyers.
D) the tensions between market pressures to localize a company's product offerings country by country and the competitive pressures to lower costs through greater product customization.
E) whether to buy a struggling competitor at a bargain price or pay a premium to gain entry to the local market.