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A Global Strategy Is One in Which a Company Performs

Question 103

Multiple Choice

A global strategy is one in which a company performs all of the following tasks, EXCEPT


A) employs the same basic competitive approach in all countries where it operates.
B) sells much of the same products everywhere.
C) strives to build global brands.
D) coordinates its actions worldwide with strong headquarters control represents a think-global, act-global approach.
E) uses local brand names to cater to a country's specific needs.

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