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    Crafting and Executing Strategy Study Set 2
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    The Range of Product and Service Segments That the Firm
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The Range of Product and Service Segments That the Firm

Question 107

Question 107

Multiple Choice

The range of product and service segments that the firm serves within its market is known as the firm's


A) horizontal scope.
B) vertical integration.
C) vertical scope.
D) product outsourcing.
E) joint venture partnership.

Correct Answer:

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