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In Order to Be Successful with a Low-Cost Leadership Strategy

Question 59

Multiple Choice

In order to be successful with a low-cost leadership strategy, company managers have to


A) eliminate wholesale and retail intermediaries and instead sell directly to users of their product or service.
B) perform value chain activities more cost-effectively than rivals and be proactive in revamping the firm's overall value chain to eliminate or bypass "nonessential" cost-producing activities.
C) outsource the majority of value chain activities to nations that have lower wage rates and fewer regulations.
D) develop and market products and services at that absolute lowest possible cost.
E) pursue backward or forward integration to deter suppliers or buyers with considerable bargaining power and leverage.

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