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A Strategy to Be the Industry's Overall Low-Cost Provider Tends

Question 69

Multiple Choice

A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or best-cost or focus/market niche strategy when


A) there are many ways to achieve product differentiation that buyers find appealing.
B) buyers use the product in a variety of different ways and have high switching costs in changing from one seller's product to another.
C) the offerings of rival firms are essentially identical, standardized, commodity-like products.
D) entry barriers are high and competition from substitutes is relatively weak.
E) the market is composed of many distinct segments with varying buyer needs and expectations.

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