The Competitive Power of a Company's Resource Strength Is NOT

Multiple Choice

The competitive power of a company's resource strength is NOT measured by which one of the following tests?

A) Is the resource rare and something rivals lack?
B) Is the resource strength something that a company has internally rather than in collaborative arrangements with outsiders?
C) Is the resource strength easily trumped by the substitute resources/capabilities of rivals?
D) Is the resource strength hard to copy?
E) Is the resource strength competitively valuable, having the potential to contribute to a competitive advantage?