Which of the Following Is NOT an Example of a Threat

Multiple Choice

Which of the following is NOT an example of a threat to a company's future profitability and well-being?

A) the likely entry of potent new competitors
B) the lack of a well-known brand name with which to attract new customers and help retain existing customers
C) shifts in buyer needs and tastes away from the industry's product
D) costly new regulatory requirements
E) growing bargaining power on the part of the company's major customers and major suppliers