In Doing SWOT Analysis and Trying to Identify a Company's

Multiple Choice

In doing SWOT analysis and trying to identify a company's market opportunities, which of the following is NOT an example of a potential market opportunity for a company?

A) serving additional customer groups or market segments
B) growing buyer preferences for substitutes for the industry's product
C) acquiring rival firms or companies with attractive technological expertise or capabilities
D) expanding into new geographic markets
E) demographic trends that favor increased repeat purchases and/or higher volume purchases of the company's product