Strategic Group Mapping Is a Visual Technique for Displaying

Multiple Choice

Strategic group mapping is a visual technique for displaying

A) how many rivals are pursuing each type of strategy.
B) which companies have the biggest market share and who the industry leader really is.
C) the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors.
D) which companies have the highest degrees of brand loyalty.
E) which companies have failing business models.