Which of the Following ARE Common Shortcomings of Company Vision

Multiple Choice

Which of the following ARE common shortcomings of company vision statements?

A) too specific and too flexible
B) unrealistic, unconventional, and un-businesslike
C) too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives
D) too graphic, too narrow, and too risky
E) not customer-driven, out of step with emerging technological trends, and too ambitious