Why Should Long-Run Objectives Take Precedence Over Short-Run Objectives

Multiple Choice

Why should long-run objectives take precedence over short-run objectives?

A) The focus is placed on improving performance in the near term.
B) Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.
C) Long-run objectives will satisfy shareholder expectations for progress.
D) Long-run objectives will force the company to deliver performance improvement in the current period.
E) Long-run objectives will keep the company in line with its balanced scorecard.