Overdrive Motors, a Manufacturer of Self-Driving Delivery Trucks, Is Working

Multiple Choice

Overdrive Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized vehicles at a lower cost than rivals. What basic strategic approach has Overdrive Motors decided upon?

A) focused differentiation
B) best-cost provider
C) low-cost provider
D) broad differentiation
E) focused low-cost