In Evaluating Proposed or Existing Strategies Managers Should

Multiple Choice

In evaluating proposed or existing strategies managers should

A) initiate new initiatives even though they don't seem to match the company's internal and external situation.
B) scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.
C) evaluate the firm's business model at least every three years.
D) ensure core capabilities are incorporated for establishing a competitive advantage.
E) align existing strategies with new strategies to emphasize incremental gains.