Ken Pushed Very Hard to Go with the Bubble Project

Multiple Choice

Ken pushed very hard to go with the bubble project rather than the wave project. There have been several cost overruns, the project is two weeks beyond its projected finish date, and the technology just isn't working out as planned. Ken increases the funding for the third time and hires three new designers to help revamp the look of the product. Ken is engaging in ______.

A) escalation of commitment
B) goal-directed behavior
C) selective perception
D) a fundamental attribution error
E) projection bias